Squishies have gained global popularity in recent years. In Japan, as well as in the US, Europe, and Asia, many people collect squishies or enjoy them as gifts.
So, why have squishies become so popular?
This article explains the reasons in detail and also introduces recommended choices for those looking to buy their first squishy.
Reasons for the growing popularity of squishies
Squishies are more than just "soft toys."
Their cute designs, unique texture, and collectibility combine to attract many fans.
Here are six reasons why squishies are popular worldwide.
1. Pleasurable texture that makes you want to squeeze them again and again
The biggest appeal of squishies is their unique softness.
"Slow-rising" types, which slowly return to their original shape, are fun to look at and touch, and their texture makes you want to squeeze them repeatedly.
Many people enjoy them as a small break while working at their desk or studying.
2. Cute designs that are soothing to look at
Squishies come in many designs that can make you smile just by looking at them.
Popular motifs include:
- Bread
- Doughnuts
- Cakes
- Macarons
- Fruits
- Cats
- Bears
- Rabbits
and more.
From realistic designs to pop and cute ones, the wide variety makes it fun to find your favorite item, which is another reason for their popularity.
3. The joy of collecting
Squishies are items that make you want to collect more once you buy one.
There are many series products, limited designs, and seasonal models, so many people enjoy collecting them as a hobby.
There's also the joy of arranging your favorites on a shelf or sharing photos on social media.
4. Enjoyable for all ages
Squishies tend to be perceived as toys for children, but in reality, they are popular across a wide range of ages.
- Elementary and junior high school students
- High school and university students
- Working adults
- Collectors
Being enjoyable for all ages is one of the reasons they have been loved for so long.
5. Easy to choose as a gift
Squishies are popular as gifts because they combine cuteness with practicality.
For example,
- Birthdays
- Christmas
- Valentine's Day
- White Day
- Entrance祝い
- Small gifts
They are appreciated in various situations.
The wide price range also makes them easy to give as a casual gift.
6. Popularity spread on social media
Many videos introducing squishies are posted on Instagram, TikTok, and YouTube.
Videos showing their slow return to shape and cute designs are enjoyed by many and often inspire people to look for new squishies.
The culture of sharing favorite products through photos and videos has spread, and their popularity is growing worldwide.
What to check when choosing your first squishy
If you are buying a squishy for the first time, check the following points:
✔ Soft and easy-to-squeeze material
✔ Slow-rising feature
✔ Careful painting and finishing
✔ Design that matches your preference
✔ Products from a trustworthy brand
Good quality squishies excel not only in appearance but also in texture and durability.
Yu-muni's commitment to squishy making
Yu-muni aims to create "squishies that you'll want to pick up every day, not just cute ones."
What we value is not just the design.
Gentle texture
We pursue a softness that makes you want to squeeze them again and again, and a comfortable slow-rising sensation.
Original designs
We develop unique and cute Yu-muni designs featuring food and animal motifs.
Perfect for gifts
We are particular about the quality and packaging design, making them ideal as a reward for yourself or a gift for someone special.
Check out Yu-muni's popular squishies
"I don't know which squishy to choose."
For those people, Yu-muni's popular series is recommended.
We offer a wide range of products, from standard items that are easy for beginners to choose, to limited designs that you'll want to collect.
You're sure to find your favorite.
▶ See popular squishies
▶ See new collections
▶ See recommended gift items
Frequently Asked Questions (FAQ)
Are squishies just for children?
No. Nowadays, the number of adult users, including students, working professionals, and collectors, is increasing.
Are squishies suitable as gifts?
Yes. Their cute designs and wide price range make them popular as gifts for birthdays and seasonal occasions.
Which squishy is recommended for a first-time buyer?
A slow-rising type with a soft texture is recommended. Also, choosing a design you like will allow you to enjoy it longer.
Summary
The reasons why squishies are gaining popularity worldwide are the combination of various elements such as pleasant texture, cute design, collectibility, and appeal as gifts.
When choosing your first squishy, selecting a brand that is particular about quality and design is key to enjoying it for a long time.
Yu-muni offers a wide variety of squishies that bring small comfort and joy to daily life.
Find your favorite and enjoy the unique soft texture and cute designs that squishies offer.